In this Module we will be covering Direct Marketing. What is it? What do I need to know before I start contacting leads? How does it differ from other communications? How much can I do with Personal Data provided on a Business Card? How soon can I add leads to my Mailing Lists and Newsletters? Find out all this and more in this module. This GDPR Training Module is suitable for staff working at Senior and Mid Management level, Line Managers, HR, IT, Risk and Data Governance, to assist in the management of Personal Data. This Course can also be used for GDPR Refresher Training. If you are new to GDPR we would recommend taking Module 0 – “GDPR Essentials” before taking this module.
Training Content:
- Revisiting Consent criteria
- What constitutes Direct Marketing
- What you should be aware of
- Website Cookies
- Privacy Policy vs Privacy Notice
- CRM Systems
- PECR
Objectives:
Once completed you will have a clear understanding of what constitutes direct marketing, how to add your leads to your mailing list in line with the PECR regulation and how to avoid complaints to the ICO.
